Fort Worth Museum of Science and History's Omni Theatre

The Omni Theatre opened at the Fort Worth Museum of Science and History in November 2024. Similar to the Sphere in Las Vegas, the Omni Theatre features state-of-the-art technology and one-of-a-kind viewing experiences. To promote the opening, Schaefer created a series of paid social advertisements. I researched the theatre's target demographics and media buying opportunities, wrote the project brief, communicated client feedback to our internal teams, and coordinated the trafficking of paid social assets to eight vendors.