Davey O'Brien Foundation Social Media Campaigns

During the 2023 and 2024 college football seasons, I collaborated with our marketing agency, Rally Department, to create season-long social media campaigns highlighting our weekly "Great 8," Quarterback of the Week awards, and a weekly "Quarterback Clash." I also recorded weekly social media analytics and reported progress to the board of directors. During the first year of the campaign, engagement increased by 30%, and we gained 1,000 followers, bringing the total to over 9,000. This was my first experience working with an agency. Rally Department also produced additional graphics for Davey, including event invitations and programs.