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Dickies Arena Artist Gifts

Before each concert, Dickies Arena presents each artist with a custom-designed gift. I am responsible for sourcing the Dickies jacket sizes, providing input and direction to the embroiderer, and proposing alternative gift ideas. I also assist the social media manager in capturing content of the gifts to post on the arena’s social media accounts. The gifts are highly popular with artists, and we make a concerted effort to incorporate sponsors, such as clothing items from Dickies, and a Fort Worth theme tailored to the artist’s personal taste. Justin Timberlake’s team even requested 10 additional jackets to match the one we presented to him in July 2024!

© 2024 by Libby Franks Marketing Portfolio. All rights reserved.

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