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Emirates Day

As a key sponsor of the Dallas Open and ATP, Emirates plays a vital role in the tournament’s success. I served as the liaison between Emirates and the production team, ensuring all contracted assets were executed.

I managed the Run of Show, digital board assets, and staging for two Emirates Cabin Crew members as they engaged fans through hat giveaways, autographed ball tosses, Dallas Open finals ticket giveaways, and on-court walkouts. This experience reinforced the importance of sponsor relationships, attention to detail, and executing high-profile activations seamlessly to maintain strong partnerships and drive revenue for major sporting events.

© 2024 by Libby Franks Marketing Portfolio. All rights reserved.

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